Brand Roots Workshop Series
Clarity doesn’t have to be complicated.
Let’s build your brand — one workshop at a time.
Why Brand Roots?
Most small businesses skip strategy and go straight to marketing.
Then wonder why their brand doesn’t stick.
Brand Roots is a 3-part, hands-on workshop series designed to help you:
- Get clear on who you are and how you’re different
- Define your distinct voice
- Create a customer experience that feels true to you and drives loyalty
Each workshop is actionable, approachable, and made for real businesses doing real work — not branding buzzwords or fluff.
The Workshops
1. Plant Your Flag: Brand Strategy Basics
Define who you are, who you're for, and where you stand out
Competitor analysis
Audience persona
Positioning statement
Brand clarity workbook
2. Say It Like You Mean It: Brand Voice & Messaging
Find your voice and learn to use it confidently
Voice + tone foundations
Real examples + writing practice
Do’s and Don’ts guide
3. Welcome In: Brand into Experience Design
Design how people experience you — online, in person, everywhere
The 5 E’s of brand experience
Customer journey mapping
Practical takeaways
Format
Intimate in-person workshops (10 seats max)
Hosted at North Sky Co. in Biddeford, ME
Light snacks, beautiful space, and big breakthroughs
Attend one or join the full series (but save $30 by joining all 3)
Workshop grads get exclusive resources and discounted access to a full Brand Clarity Sprint.
Welcome In- Customer Experience by Design
Welcome In is the final workshop in the Brand Roots series, and it’s all about turning good intentions into great experiences. Because your brand doesn’t stop at the welcome email—it’s baked into every step of how people engage with you.
Say It Like You Mean It: Brand Voice & Messaging for Real-Deal Small Businesses
It all begins with an idea. Maybe you’ve launched a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.
Plant Your Flag: A Brand Strategy Workshop for Small Biz Owners
Plant Your Flag is an intimate, in-person workshop designed for small business owners, creatives, makers, and community leaders who are ready to move from “we do this” to “here’s who we are—and why it matters.”
This isn’t branding fluff or vague vibes. It’s the real, strategic groundwork your brand needs to stand out with purpose and clarity.