About Beachwood Farm Consulting

Strategy that feels human. Growth that feels right.

You don’t need another trendy tagline.
You need a brand that actually works — one that feels like you, speaks with clarity, and grows with purpose.

That’s where we come in.

Beachwood Farm Consulting is a New England-based brand strategy studio helping small and mid-sized businesses stop selling like businesses—and start showing up like brands. The kind that get picked. The kind people remember.

We’re not here to fluff up your fonts or fix your Instagram aesthetic.

We’re here to:

  • Make your positioning sharper

  • Make your messaging stronger

  • And make your brand feel like a business that’s ready to grow

Because when your brand is rooted in meaning—not just marketing—you stop spinning your wheels. You build traction, trust, and loyalty.

Meet Abby Feinberg.

Founder. Strategist. Message translator. Pivot Point Partner. .

Hi, I’m Abby — and Beachwood is my baby.

I’ve spent the last 15+ years helping brands find their footing, speak with confidence, and create moments that matter. From global giants like Nike and Illumina to local shops with big dreams, I’ve led teams, built brand experiences, and coached leaders through the messy middle of growth.

Now? I bring that big-brand clarity to small and mid-sized businesses across Maine, New Hampshire, and beyond — with strategy that’s honest, actionable, and grounded in your reality.

This isn’t about theory. It’s about traction.

I work side-by-side with founders, leadership teams, and creative partners to:

  • Clarify what makes you different

  • Nail your message

  • Map a brand experience that actually converts

Whether you're shifting directions, scaling fast, or just feeling like your brand hasn’t caught up to your momentum — I meet you where you are, build a clear foundation, and help you show up like the business you're becoming.

What We Believe

Brand isn't fluff — it's fuel.
Most people think "brand" means logos, colors, fonts. We don’t start there.

We start with meaning — the reason people remember you, trust you, and come back again and again.

When you're running a business (and wearing all the hats), it's hard to think big-picture. That's why we bring in outside perspective, tested frameworks, and honest strategy to help you zoom out and get intentional.

Because when your brand feels like you — and sounds like you — people don’t just buy.
They believe.

That’s how you build loyalty.
That’s how you grow sustainably.
That’s how you stop shouting into the void and start getting picked.

How We Work

Beachwood isn’t a big agency.
It’s a strategic partner for businesses in motion.

We’ll get in the weeds with you when you need it. Zoom out to guide you when it counts. And build a foundation that supports your marketing, sales, and long-term growth.

You bring the vision.
We bring the frameworks, message magic, and creative firepower to back it up.

No gimmicks. No fluff. Just strategy that sells — and a brand that feels like home to the people you want to serve.

Let’s Build the Brand That Gets You Picked.

If you're evolving, growing, or pivoting — and your brand needs to catch up — let's talk.

We’ll start with a clarity call, dig into what’s working (and what’s not), and chart the right path forward.