You’re great at what you do. Now it’s time your brand shows it.

If your message hasn’t caught up to your momentum, you’re leaving growth on the table. We’ll fix that—fast.

At Beachwood, we help ambitious businesses evolve how they position, speak, and show up—so they get picked by the right people, for the right reasons.

If people don’t get you, they won’t choose you.

Simple as that.

You can have the best offer in your space—but if your brand isn’t saying the right things in the right way to the right people, your audience will scroll right past.

Brand strategy isn’t about looking polished. It’s about being unmistakably you, to the people who matter most.

We’re not here to give you the prettier version of what you already have.

We’re here to help you show up like the business you’re becoming.

Because clarity isn’t a vibe. It’s what gets you traction.

How We Help

The Pivot Point Model™

Every growing business hits a moment where what got you here won’t get you there. That’s your pivot point.

We help you move through it with a 3-part strategy that drives growth on purpose:

Positioning

Find your sharp edge. What makes you unmistakable, valuable, and trustable — to the right people.

Messaging

Say it with confidence. Words that don’t just describe what you do — they make people believe in it.

Experience

Make every moment count. From first click to final invoice, every part of your brand should drive traction.

Here’s How We Help

The Pivot Package

For: Businesses that are evolving, shifting focus, or repositioning.
What You Get: A clear, confident brand foundation that matches where you’re going — not just where you’ve been.
Result: You'll walk away knowing exactly who you are, what makes you different, and how to say it so people choose you.

The Voice Vault

For: Teams who sound like everyone else — or who don’t know what to say at all.
What You Get: A strategic messaging system and brand voice toolkit that makes your content click and your audience convert.
Result: You’ll stop second-guessing what to post, pitch, or publish — and finally sound like the brand you are.

The Experience Map

For: Businesses with great offers but an inconsistent client journey.
What You Get: A full review and redesign of your brand experience — from first impression to final invoice.
Result: A brand that feels intentional at every touchpoint — and drives loyalty, word-of-mouth, and sales.

Need something more flexible?

On-Call Strategy & Messaging Partner
Perfect for growing brands that need sharp thinking in real-time — across launches, pivots, or ongoing content.
Get a strategist on speed-dial without the agency overhead.

What it feels like to work with Beachwood:

VP, Tech Startup

“Abby’s ability to blend strategy with innovation and do it all with enthusiasm and warm, sets her apart. She made a complex brand project feel effortless and exciting, and I’d work with her again in a heartbeat!”

Founder, Acting Coach/Studio Owner

“Abby’s expert guidance and strategies have empowered me to find my unique voice among brands. I feel excited and confident to put our plans into action.”

Hey, I’m Abby.

When the pressure’s on and your brand needs to grow with you — that’s where I come in.

I’m not here to “fix your fonts.” I’m here to fix the gap between what you do and how people understand it.

With 15+ years helping brands from Nike to neighborhood shops, I bring big-brand strategy to businesses in motion — with messaging that moves, frameworks that stick, and zero fluff.

Most branding firms give you a story.
I give you a strategic edge.

The local (but not small) advantage

Based in Maine. Working wherever your business grows.

We know the local vibe — and we know how to translate it into brands that scale.
Clients in:
Kennebunk • Biddeford • Portland • Portsmouth • Nationwide (remote)
Industries we love:
Retail, lifestyle, wellness, trades, tech, values-driven businesses, and any founder who wants to grow with care, not chaos.

Let’s Build a Brand That Gets You Picked

We start wherever you are — a half-finished Google Doc, a team that’s out of sync, or a brand you’ve clearly outgrown.

The work we do together will give you:

Language that feels like you and converts
A customer experience that sells without shouting
Confidence to show up like the business you are becoming

You’re not just building a brand.
You’re building momentum. Let’s go.

Book a free discovery call

When we’re done, your business won’t be just another name in the crowd. You’ll:

See more of the right people walking through your doors
Grow a loyal following of locals and tourists who choose you
Gain the respect of your community and fellow business

Our Successes

Over the years, we’ve helped businesses all over the world stand out, attract the right customers, and grow. We’ve worked with family-owned shops, service-based businesses, and fast-growing brands—always with a focus on clear messaging, strong positioning, and real results.

Some of the things we’ve helped businesses do: