Get Picked. Then Make It Stick.
Positioning strategy that gets you chosen—then integrated execution that keeps you top of mind.
For established businesses ready to own their space and grow predictably.
Because here's the thing: Growth isn't just about being "better." It's about being unmistakably you, in the white space only you can own.
Most Businesses aren’t struggling with marketing. They’re struggling with positioning.
You're good at what you do. But when prospects compare you to competitors, you sound like everyone else. You're getting lost in the comparison.
The problem isn't your offer. It's your positioning.
You haven't claimed the white space only you can own. You haven't articulated what makes you the obvious choice. You're letting prospects decide what makes you different—instead of telling them.
Here's what keeps happening:
You try new tactics—better website, fresh photos, more social media—hoping something breaks through.
But tactics without positioning clarity? That's just expensive confusion.
What you actually need:
Positioning strategy that makes you the obvious choice in your category. Then coordinated execution that reinforces that positioning everywhere prospects look.
That's Beachwood.
How Beachwood Works
Step 1: Everyone Starts with Positioning
No exceptions.
Before we touch your website, content, or creative—we get clear on the strategic foundation that gets you picked over competitors.
What makes Beachwood positioning different:
I've done this work for Fortune 50 companies like Nike, Illumina, and Danaher. I know what strategic positioning looks like at scale—the kind that actually differentiates you and drives growth.
Now I bring that rigor to established businesses ready to scale. Without the $100K agency price tag.
What you get:
White space only you can own (not generic differentiation)
Messaging that makes prospects choose you (not just compare you)
A positioning foundation clear enough to activate across every touchpoint
Fortune 500-level strategic thinking applied to your business
Timeline: 6-10 weeks depending on scope
Investment: $1,197-$8,500 based on your needs
Step 2: Then the Full Studio Opens Up
Here's what most consultants do:
Hand you a positioning strategy deck. Wish you luck. Leave you to coordinate vendors who may or may not understand what you just paid for.
Here's what happens at Beachwood:
Once your positioning is clear, you unlock access to our full integrated studio—and I stay connected through every step to ensure your positioning doesn't get lost in execution.
What's available after positioning:
Web Development (in partnership with Modment or Morellis)
Developers who build from your positioning strategy, not their portfolio preferences. I coordinate and oversee.
Photography & Video (in partnership with experts like Heidi Kirn, Nyquist Brands, Melt Media)
Visual storytelling that reflects your strategic positioning. I provide creative direction.
Digital Marketing & Paid Ads (Kate Murphy/AMP/CBS 13)
TV and digital campaigns that amplify your positioning with geo-targeted precision. I ensure message alignment.
SEO Strategy (Leadstorm)
Get found by the right people for the right reasons. Built on your positioning foundation. I coordinate strategy.
Content & Social Media Management (In-house)
Your positioning showing up consistently across all channels. I lead this with our designer, Angelica.
Print & Collateral (In-house)
Every piece—business cards, brochures, proposals—on-brand and on-message.
Experience Design (In-house)
Every customer touchpoint designed to reinforce your positioning. From email signatures to in-store experience.
Why This Matters
One strategic foundation. Multiple expert partners. Zero handoff chaos.
You're not coordinating photographers who ignore your messaging.
You're not managing web developers who build what they think looks good.
You're not explaining your positioning to five different vendors and hoping they get it.
You have one partner—me—ensuring your positioning shows up consistently everywhere it matters.
Whether I'm leading the project or coordinating with a specialist, I stay connected through every step.
Your positioning doesn't get lost. It gets activated.
THE BEACHWOOD DIFFERENCE
Why Work This Way?
Other Consultants: ✗ Do positioning strategy
✗ Hand you a deck
✗ Leave you to find vendors and hope they execute it right
Other Agencies: ✗ Jump straight to tactics without positioning foundation
✗ Build pretty things that don't differentiate you
✗ Charge you for every revision when strategy inevitably shifts
Beachwood: ✓ Positioning strategy first (always—it's the only front door)
✓ Then coordinated execution through integrated studio
✓ I stay connected so positioning doesn't get lost in translation
You get strategic rigor + coordinated execution. Not one or the other.
Most consultants do strategy OR execution. I do positioning strategy that gets you picked, then coordinate everything else so it actually shows up consistently.
WHY ABBY
Positioning Strategy for Fortune 50s. Integrated Execution for Businesses Ready to Scale.
15 years of brand, experience, and communications work for:
Nike • Illumina • Electronic Arts • Umpqua Bank • Clover Sonoma • Premier Protein • PDQ • Tandem Diabetes • University of Virginia • Fresh N Lean • Candytopia • Leslie's Pool & Spa • KOR Shots
What I learned:
Companies that win own clear positioning and execute it consistently across every touchpoint. They don't leave brand moments to chance.
What I saw in smaller businesses:
Incredible expertise. Unclear positioning.
Or clear positioning that never gets activated—because they're left coordinating vendors who don't understand the strategy.
Why I built Beachwood this way:
To solve both problems.
First: Positioning strategy with Fortune 500 rigor. The kind that actually differentiates you and gets you picked over competitors.
Then: Coordinated execution so that positioning shows up everywhere—website, social media, customer experience, sales process—not just in a deck that sits in your Google Drive.
Most consultants do strategy OR execution.
I do positioning strategy that gets you picked, then coordinate everything else so it actually works.
How to Work with Beachwood
Every business needs positioning clarity. The path depends on where you're starting.
Growth Foundation Packages
Start here to get your positioning and messaging foundation right—before investing in bigger execution.
Growth Clarity Sprint
$1,197 | 7-10 days
Fast positioning validation for businesses testing direction or preparing for larger investments.
+$950 for detailed audience personas & persona-specific messaging
+$1195 for detailed competitor research and audit
Strategic Growth Foundation
$8,500 | 6-8 weeks
Complete positioning strategy, competitor analysis, messaging framework, voice development + 90-day content execution plan.
Perfect for established businesses doing $200K-2M who need strategic clarity before scaling.
Ready for Complete Transformation?
Complete Growth Transformation
Positioning strategy → visual identity → website → photography/video → 90-day launch.
One coordinated process. One strategic foundation. Everything activated professionally.
Investment: $15K-25K
Timeline: 8-12 weeks
Perfect for businesses ready to show up like the professionals they are—with positioning that gets them picked and execution that makes them unforgettable.
[Learn More →]
Want Ongoing Strategic Partnership?
Growth Partnership
Monthly strategic support + 12-16 content pieces + real-time guidance for launches, campaigns, and growth initiatives.
Investment: $2,500-3,500/month
Minimum: 6-month partnership
Perfect for businesses over $200K who have completed brand work with Beachwood and want predictable growth with dedicated strategic support—without hiring a full marketing team.
CLIENT RESULTS
Positioning First. Then Everything Else Works.
Here's what happens when positioning is clear and consistently activated:
PT Clinic - Southern Maine
Challenge: Great service, no differentiation in crowded market
Positioning work: Clarified their unique clinical approach and ideal client
Activation: Ongoing content partnership reinforced positioning consistently
Result: Hit their 2-year growth goal in 4 months with Beachwood as brand partner
Retail Business - Portland
Challenge: Saturated market, getting compared on price
Positioning work: Found white space competitors weren't owning
Activation: Social media management + content strategy brought positioning to life daily
Result: $80K year-over-year revenue increase in 6 months as brand and social media partner - without the use of any paid ads.
Wellness Center - New England
Challenge: Needed professional presence to match their expertise
Positioning work: Complete brand transformation - strategy, visual identity, website, photography
Activation: Ongoing growth partnership maintains consistency across all touchpoints
Result: Now the obvious choice in their category. Waitlist for premium services. Major clients checking social media before booking.
Local Restaurant - Southern Maine
Challenge: "Another dinner option" in tourist-heavy market
Positioning work: Owned unique positioning that differentiated from competition
Result: Went from mid-week empty tables to weekend booking destination—60% increase in reservations.
Brands We’ve Proudly Partnered With
Based in Southern Maine. Serving Growing Businesses Nationwide.
We understand what it takes to build a trusted business, whether you're serving your local community or scaling nationally. Our positioning approach works for Main Street businesses and remote enterprises alike—anyone ready to own their category and grow predictably.
Current clients in: Kennebunk • Biddeford • Portland • Portsmouth • Boston • Nationwide (remote)
Industries we work with: Retail, lifestyle, wellness, professional services, trades, tech, service-based businesses—any established business ready to get picked by the right people for the right reasons.
What they have in common: Revenue of $200K-2M+, expertise worth positioning clearly, and readiness to invest in strategy before tactics.
Ready to Own Your Category and Grow Predictably?
Here's what most business owners do:
Try to be everything to everyone. Copy what competitors are doing. Hope someone notices them. Keep investing in tactics that don't differentiate.
Here's what our clients do:
Get positioning clarity that makes them the obvious choice. Then activate that positioning consistently across every touchpoint. Get picked repeatedly by the right people for the right reasons. Grow predictably instead of randomly.
You deserve to be the obvious choice in your category.
Let's get your positioning right—then make sure it shows up everywhere that matters.
Three ways to start:
1. Book a Discovery Call
30-minute conversation to see if Beachwood is right for your business and goals.
2. Start with Positioning Clarity
Growth Clarity Sprint ($1,197) - Fast positioning validation before bigger investments.
3. Email Me Directly
hello@beachwoodfarmconsulting.com
Tell me where you're stuck and what you're trying to achieve.